Projects | Caroline Wetsell

published Works

The Social Life Blog Posts

Writing has always been one of my favorite ways to paint a picture and connect to others. In my time as a content contributor for The Social Life Greek Apparel, I wrote several lifestyle blogs that were published on the organization's website. They are linked below.

https://thesociallife.com/blogs/the-social-life/10-fashion-trends-i-m-loving-right-now

https://thesociallife.com/blogs/the-social-life/the-one-where-i-found-the-perfect-sisterhood

https://thesociallife.com/blogs/the-social-life/tbt-travel-log-my-study-abroad-trip-in-sicily

https://thesociallife.com/blogs/the-social-life/what-im-listening-to-february-2020

Instagram Content Creation

As an intern with Studio 1C, I was tasked with the creation of Instagram story covers for our clients Dan Post Boot Company and Dingo 1969. I created single color story graphics that were clean and on-trend.

For Dan Post Boot Company, I used a rust orange color gradient. The color gradient was modern but felt traditional, as this brand is well established in the Western footwear industry.

For Dingo 1969, I used vibrant and somewhat contrasting colors. This was consistent with their fun, unique, and bold brand image.

I also created single color story images for @nwaboutiqueshow when I managed the account from August - November of 2020.

Published Instagram Captions

As an intern with Studio 1C, I was tasked with the creation of captions for one of our clients, Twisted X Footwear. This is the published Instagram caption I wrote for their Flag Day campaign.

As the social media and promotions intern for The Northwest Arkansas Boutique Show, I planned the Instagram posts and captions from August to November 2020. To see my published captions and posts, check out @nwaboutiqueshow on Instagram.

CAMPAIGNS

PR Campaign: Community Music School

I have attached a link to my group project for my Public Relations Principles course at the University of Arkansas. We created a campaign and presented it to our client, the Community Music School. I have attached a link to our PR campaign below.

https://docs.google.com/presentation/d/1SGVpjgDZ11FtsUhBv1DOgtAbd7J_7oI56nD3Gd5T-8s/edit#slide=id.p

2nd Place Marketing Campaign for Graduate Hotels

Our team from my Integrated Marketing Communications class got second place out of 25 teams in the Graduate Hotel Marketing Campaign Contest we had in the Spring of 2020. Each team had to create our own "marketing agency" and come up with a viable marketing plan for The Graduate Fayetteville location. I have attached a link to the project.

https://docs.google.com/presentation/d/1DjoGSQCM291pDPh8qIubriTuGRpBqEZv0jJ20RqNIqY/edit#slide=id.p